Clay Spinuzzi's Courses

Arguments from the Heart (Ch.4)

- Using emotions to build bridges
- Using emotions to sustain an argument
- Using humor

Arguments based on Values (Ch.5)

- Using values to define (or: defining and locking in groups)
- Embracing or rejecting values (or: building bridges)
- Comparing values (or: persuading with common values)

Arguments based on Character (Ch.6)

- Expertise
- Trust
- Concessions

Arguments based on Reason or Logic (Ch.7)

Hard evidence

- Facts
- Statistics
- Surveys, polls, and studies
- Testimonies, narratives, and interviews

Reason and Common Sense

- Enthymemes -- claim + reason
- Cultural assumptions
- Argument structures: evaluative, causal, proposal arguments.