Length: 1-2 pages

Choose any advertisement (print or video) that includes some representation of nature. Your goal is to analyze how nature functions within the overall purpose of the text. How is nature being used? How is it defined (what is it exactly)? How does it contribute to the message of the text?

Usually advertisements use nature to associate their products with a particular positive characteristic of nature. Your task is to analyze what that characteristic is and how the characteristic is portrayed (why did they choose the natural scenes that they did?).

In order to achieve the above goal you must explain what the purpose of the text is. What is its argument? How can you tell? This will require you to describe and quote from the text.

Because this assignment deals with visual texts, there may not be much to quote. There will probably be a caption, voice-over, or maybe a speaking actor—these are things you can quote. But otherwise the only proof you can give of your analysis is through description of what you see in the image(s). Thus, your paper will probably have to begin with a brief description of the ad itself and include more detailed description of the critical parts.

You will also need to include a properly formatted bibliography with a citation for your advertisement.